What Is Aure Gold?
Introduction
Welcome to the Aure Gold blog! I am assuming you are new here and do not know much about Aure Gold and what we offer.
To make it simple Aure Gold is a gold purchasing platform. We help you buy, automate and track gold. You can start buying gold from little as $5. We offer spot buys, round-ups and scheduled auto-buys.
Our goal is to make it easy for you to buy gold without having to spend a lot of money or meet minimums like you would at a bullion shop. You can build your gold collection in small amounts.
This blog will explain what Aure Gold is, what features we offer and what it means to own gold through us. We will also compare it to options in the market. That way you can decide if Aure Gold is right, for you.
What Aure Gold Is (in one paragraph)
Our flagship product is a round up system that let's you stack gold with every purchase you make. We offer the ability to make one time purchases or setup automated gold purchasing in the app. We source LBMA-certified gold through our institutional partners and we pass the savings that we get for institutional pricing down to you. Once you've bought the gold, you'll see how much gold you own in the app and it's dollar value. The gold is stored in vaults with our partners StoneX until you're ready to sell the gold.
Essentially we're an app that helps you save up in gold at fair prices without the headache of having to deal with storage and the stress that you're not getting a good price.
Aure Gold Features
We have a variety of features that help you stack up gold. Below I've listed our main products.
1) Round-ups
Our personal favorite, the round up feature! This let's you track every purchase and we round to the next dollar. Over time this spare change will accumulate to a threshold you set and then when it's hit we'll buy the gold! These small purchases add up eventually leading to thoughless growing stack of gold.
2) Auto-buy
You get to set the schedule of how you buy gold. You can set a dollar amount or an amount in ounces and then buy that gold either daily, weekly, bi-weekly or monthly. We'll execute the orders based on your schedule and you can pause it at any time. This is the classic way to average out your cost over time. Check out our blog about that here: Gold DCA
3) Spot buying
This one is self-explanatory but you get to chose when you buy. Whether it was just your payday, the market dipped a little OR just because you felt like stacking some more gold.
4)Real-time tracking
We offer real time tracking of all your holdings, cost basis and pretty much everything you need to see for your gold purchases.
What Do You Mean, Gold Ownership?
We mean what we say, we're selling you sometimes fractional pieces of a gold bar but this is a real physical bar. Your gold bar sits in a vault in New York with our partners and it's secured and insured. Then when you want to sell? We just buy the gold back from you at market price minus some small fees.
Can't I Just Buy An ETF?
We want to be clear... You can but that's a different model. You're owning a part of a business that owns a bunch of gold in a vault. It's not clear how much gold you actually own. With Aure Gold, you know how much of an ounce you own down to many decimals of an ounce.
There's other ways to get exposure to gold but we prefer exposure directly to the gold itself.
Who Aure Is For
Aure Gold makes sense if you:
- are planning to invest small amounts (not thousands) each time you want to buy some gold
- care a lot about getting a good price on the gold you're buying and selling later
- prefer to habitually invest with things like round ups or auto buying
It may be less ideal if you only want a ticker in a brokerage, or if your plan is purely to take home a stamped coin tomorrow.
Get Started in About 3 Minutes
- Create an account at dashboard.aure.gold.
- Complete identity checks if prompted (KYC/AML policies may request ID and related info).
- Connect funding via Plaid & Stripe.
- Make your first $10–$20 spot purchase to get the hang of things
- Turn on round-ups and/or a small auto-buy.
- Watch your stack grow
FAQ
Check out a full detailed FAQ here: Aure Gold FAQ
Bottom Line
Aure Gold is gold ownership designed like a modern savings app: small minimums, automated stacking, transparent fees, and allocated metal in institutional vaulting—so you can own fractions without waiting until you can afford a full ounce.
Want to stay up to date on all things Aure Gold? Check out our socials: